GOLF IT!

Tasked with exploring and developing site-wide customer experience with a focus on translating a strong and visually dynamic brand guideline into the architecture and interiors. 

The R&A believes that golf started in Scotland as a game for the people. Beyond a game, it’s a key component of community life. The future of golf is returning to its roots using GOLF IT! a new facility model and  “pathway to golf” which is open, accessible and focuses on delivering fun and being community and family orientated.

The first GOLF IT! facility is located next to Hogganfield Loch in the East End of Glasgow. The golf course was previously known as Lethamhill. Or affectionately known as ‘The Golfy’ which sits next to ‘The Huggy’.

Services delivered include creative guidance across the experience. Specification and procurement of FFE, graphic design, site wide signage.